Not in a weird, possessive way – Moët & Chandon, the champagne of success and glamour since 1743, is now going all hip and urban, and transforming chic champagne lovers everywhere into artists. Moët & Chandon are giving you champagne guzzlers the opportunity to express your inner graffiti artist and boldly declare your love with a unique digital experience and all over a limited edition bottle of Moët & Chandon Rosé Impérial.
During a 4 day popup event in The Piazza, Covent Garden, visitors will be able to experiment with the Moët & Chandon Rosé Impérial digital experience by being invited to take and personalise a picture, tag a street or a place or a drawing and share them with friends. Visitors can also have a professional graffiti artist customise a Rosé Sleeve Bottle with their own personal message, or customise their own bottle using a special pen provided.
These super pretty, super special bottles will be available to purchase from the popup shop which runs from 11th-14th February, 10am-8pm, as well as Selfridges, Waitrose, Tesco and Sainsbury’s. (Just in time for Valentine’s day-wink,wink).
It’ll be a fun event to skip along to on your lunch break or wander over to after work, there’ll even be specially dressed Rosé usherettes – very cute, and, as I hinted before, if you’re still stuck on Valentine’s, this could be just the thing.
Date posted: 10/02/2012
Category: Events, News.
Tags: Chandon, covent garden, Moet, Moet & Chandon, Rose Imperial, Tag Your Moet, Valentine's Day.
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